Where to find customers online
Buyers tell you they are in-market before they ever fill out a form. They ask for a recommendation, compare two tools, or rant about the one they already pay for — on Reddit, X, Hacker News, YouTube, and review sites. These playbooks map those rooms by audience so you can show up with a useful reply instead of a cold email.
How to use this
- 1. Pick the buyer. Open the audience that matches who pays you — not your category name.
- 2. Search their words. Use the queries and vocabulary on each page. Category keywords miss the frustrated posts.
- 3. Reply, don't spray. The outreach notes flag where a pitch is banned and where a specific answer gets you invited to DM.
Sectors
18 audiences
Developer tools
Devtool startups, infrastructure companies, AI coding products, security vendors, analytics platforms, and anyone whose buyer is an engineer or the manager who signs the invoice.
18 audiences
Ecommerce
Shopify apps, email and SMS platforms, fulfillment and returns tools, creative apps, attribution software, and agencies that sell into brands who already have a store and a problem.
16 audiences
Healthcare
Healthtech startups, practice management tools, billing and RCM products, patient-engagement apps, and services that sell to independent clinics rather than hospital IT.
16 audiences
Agencies
SaaS that white-labels, reporting and attribution tools, hiring products, project management, and anyone whose champion is an agency owner tired of duct-taping ten logins for one client.
18 audiences
Local services
Vertical SaaS for trades and hospitality, reputation tools, booking and membership products, local SEO agencies, and payment companies that sell to independent locations.
16 audiences
Creators
Creator-tool startups, newsletter platforms, community products, editing and repurposing software, sponsorship marketplaces, and course platforms selling to people who already have an audience.
16 audiences
Finance
Fintech infrastructure, advisor platforms, bookkeeping automation, lending tools, tax software, and B2B products whose champion is a licensed professional or a startup CFO.
16 audiences
Education
Edtech products, LMS and SIS tools, tutoring marketplaces, teacher resources, corporate L&D platforms, and services that sell into schools, bootcamps, or training teams.
Why this is not a directory of thin pages
Each audience is a different buying committee with different rooms and different banned-pitch rules. "Where to find dentists" is a patient query. "Where to find dentist customers" is a founder query. These pages target the second one: communities, review sites, intent examples, and copy-paste searches so you can find people who already want what you sell.
Frequently asked questions
Is this the same as buying ads targeting these job titles?
No. Ads interrupt people who match a demographic. These playbooks point at people who already wrote the problem in public. That is a different intent, a different reply, and usually a cheaper first conversation.
Do I need PainHuntr to use these pages?
No. Every query and community is usable by hand. PainHuntr exists because doing this every week across Reddit, X, HN, YouTube, and reviews does not scale — especially once you also want drafts, alerts, and a record of what you replied to.
Will you add more audiences?
Yes, when an audience has distinct communities and vocabulary. If two pages would rank for the same query, we keep one. Suggest a buyer in a DM if you sell into a niche that is not listed yet.
Reading 1,000 threads a month doesn't scale. PainHuntr does.
Paste your product URL. PainHuntr finds the conversations on Reddit, X, Hacker News, YouTube, and review sites — then helps you reply, track what worked, and do it again.
Join the waitlist to get early access and help shape the product.