Where to find customers who run agencies
Agency owners are professional buyers. They evaluate tools in public because their reputation is on the line when a stack choice fails a client. SEO agencies, paid-ads shops, design studios, recruiters, law firms, and fractional CMOs all have different watering holes — Agency Hackers, niche Slack groups, subreddits, LinkedIn comment threads, and the review sites their clients will Google. This hub is for products that sell through agencies or to them: reporting platforms, white-label software, delivery tools, and anything that promises to replace a freelancer on the bench. The audience pages flag where a case study is welcome and where a cold pitch is a ban.
Who sells here
SaaS that white-labels, reporting and attribution tools, hiring products, project management, and anyone whose champion is an agency owner tired of duct-taping ten logins for one client.
Audiences in this sector
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Frequently asked questions
Should I sell to the agency or to their clients?
Decide before you post. Agencies resent products that go around them to the client, and clients resent products that only talk to the agency. If you need the agency as a channel, lead with white-label, margins, and delivery speed. If you need the end client, do not harvest leads from agency Slack. The audience pages call out which communities are owner-only.
Where do agency owners complain about tools?
In private Slacks more than on Twitter. When it is public, look at r/agency, r/PPC, r/SEO, Agency Hackers, and G2 reviews written by 'Agency' job titles. The tell is a thread about a client dashboard that 'makes us look stupid' or a tool that 'can't handle 40 accounts.' That is switching intent with a budget attached.
Do law firms and marketing agencies behave the same way online?
No. Law firms move in listservs, bar association groups, and LinkedIn. Marketing agencies move in Slack, Twitter/X, and Reddit. A template that works on r/agency will get ignored on a state bar forum. Treat 'agencies' as a sector hub, not a single persona.
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