Local services

Where to find customers who are electricians

If you typed this because a breaker is tripping, this is not your page. 'Where to find electricians' is homeowner intent. This page is for vendors who need electrician-customers: owners of electrical contracting companies — the person who is in the shop at 6 a.m. pulling a service van, fighting a panel-change change-order, and arguing whether Jobber, Housecall Pro, ServiceTitan, or a construction-leaning tool owns the job. Service shops and new-construction outfits are different buyers; do not blend them. These owners live in Mike Holt forums, Facebook electrical contractor groups, r/electricians (contractor posts, not 'is this outlet legal' posts), YouTube shop-talk, and 1-star field-service reviews about photos of panels that never attach to the invoice. Hunt the owner who just posted that a helper cannot close a job because the app wants a signature in a dark panel or that a GC still pays on a spreadsheet. That person has a license, a truck, and a reason to change software this quarter.

Where electricians actually hang out

These are the rooms where electricians ask for recommendations, compare tools, and name the competitor they want to leave. Start here before you buy ads.

Forumthe trade's classroom and shop
Mike Holt electrical forums
Mike Holt is where electricians argue NEC, then drift into how they run the business. Threads about service vs construction, change-orders on a panel upgrade, and which software actually stores panel photos are gold. Owners who will never join Facebook still post here. When someone asks Jobber vs a construction PM tool for a 10-person shop, you get truck counts and what broke on a job with a GC.
Rules gotcha: This community is allergic to sales paste. Answer a code or a shop-ops question. Do not harvest emails from member lists.
Facebookhigh volume, vendor-watched
Electrical contractor owner Facebook groups
Owners paste Jobber screens, photos of a packed van, and 'is this bid software worth it' polls. Groups for electrical contractors mix licensed owners with helpers. Filter for posts that name truck count, service vs new work, or a field-service brand. Ignore homeowner 'how much to replace a panel' threads that leaked in, and ignore lead-gen agencies.
Rules gotcha: Vendor flair or ban. Never first-comment a URL. Supply houses already burned the room. Talk like you have landed a service at 6:30 a.m.
Redditpro-leaning, still mixed
r/electricians
More trade than r/Plumbing, but you still get DIY. The owner signal is a post about apprentices, a second truck, bidding software, or 'my company uses X.' Search Jobber, Housecall Pro, ServiceTitan, Accubid, and 'owner.' Cross-search r/smallbusiness for electrical contractor plus software. A photo of a panel with 'is this legal' is not your lead.
Rules gotcha: Do not give code advice as a software vendor to sneak a pitch. Contractor ops questions only, and disclose.
Reviewsdecision-stage
Jobber, Housecall Pro, and ServiceTitan electrician reviews
Filter reviews for electrical, panel, and service-call language. Jobber and Housecall Pro dominate small service shops. ServiceTitan shows up in larger service companies that also do HVAC. Construction-heavy electricians complain those tools are not bid/PM tools — they talk Accubid, Foundation, or Excel. That split is the whole market. Read 1–3 stars that mention photos, change-orders, and GC billing.
Rules gotcha: Do not treat a lawn-care Jobber review as electrician intent. Confirm the trade. Do not reply on the listing as a competitor.
YouTubecomments are buyers
Electrical contractor company vlogs
Owners film the shop, the panel change, then the phone with the job. Comments argue Jobber vs Housecall Pro, whether to stay Excel for bids, and how they handle service vs construction on one calendar. Watch 'how I run my electrical company' videos. The commenter asking about photo-to-invoice and helper permissions is a buyer, not the viewer asking if they can add a circuit at home.
Rules gotcha: DIY electrical YouTube is a liability magnet and a different audience. Stay on company-ops videos. No coupons in comments.
LinkedInlarger shops and GCs
Electrical contractor operators on LinkedIn
Owners who bid commercial and who sit in GC meetings spend time here. Posts about change-orders, prevailing wage, and leaving a field-service tool for something that can bill a GC are different from Facebook service-call rants. A specific comment about panel-photo documentation or certified payroll can be forwarded to a partner.
Rules gotcha: InMail that says 'scale your contracting business' is wallpaper. Comment under posts that name a platform, a GC, or a truck count.

How electricians talk about their problems

Search and replies land when you use their words, not your category name. These phrases show up in threads when they are close to buying or switching.

panel change change-order
service vs new construction
photo of the panel on the invoice
helper cannot close the job
Jobber vs bid software
GC still pays on Excel
van loaded at 6am
after-hours service call
Accubid vs the dispatch app
signature in a dark panel

What electricians complain about — and what that means

PainHuntr classifies conversations by intent: actively asking, comparing, frustrated, discussing, or a passing mention. The quotes below are the shape of demand, not a promise that a specific post is live today.

Frustrated
“The app wants a customer signature standing in a dark panel closet. Helper could not close. We had to invoice from the shop and the GC is already asking where the photos are.”
Facebook electrical contractor groups, G2 Housecall Pro reviews, and Mike Holt business threads.
Comparing
“Jobber vs Housecall Pro vs staying on Accubid plus a calendar. We are 60 percent service, 40 percent small construction. ServiceTitan feels like an HVAC product.”
Mike Holt forums, Facebook contractor groups, and r/electricians owner posts.
Actively asking
“How are you getting panel photos and torque notes onto the invoice without a second app? Inspection failed because we emailed a gallery.”
Facebook electrical groups after inspection week and YouTube contractor-vlog comments.
Discussing
“We might split the company: service on Housecall Pro, construction on a PM tool. Running both on one Jobber calendar is lying to ourselves.”
LinkedIn contractor posts, ContractorTalk-adjacent electrical threads, and owner Facebook groups.

Search queries that surface electricians in buying mode

Paste these into Google, Reddit, or X search. They are the manual version of what PainHuntr runs when you paste a product URL.

site:forums.mikeholt.com (Jobber OR "Housecall Pro" OR software OR dispatch OR Accubid)

site:facebook.com/groups electrician (Jobber OR "Housecall Pro" OR "panel" OR owner) -DIY

site:reddit.com/r/electricians (Jobber OR "my company" OR owner OR software OR dispatch)

site:g2.com (Jobber OR "Housecall Pro") (electrical OR electrician OR panel OR "service call")

site:youtube.com "electrical contractor" (Jobber OR owner OR dispatch) (2025 OR 2026)

"electrical contractor" ("leaving Jobber" OR "Housecall Pro vs" OR "change order" OR Accubid)

How to reach electricians without getting ignored

Homeowners are not your reader; licensed company owners are. Sound like you have been in the shop at 6 a.m. loading a service van, not like a founder who bundled 'the trades.' Name panels, change-orders, photos on the invoice, helpers, GCs. Do not pitch them like plumbers (water-heater memberships) or HVAC (tune-up clubs) unless they actually run that. Jobber and Housecall Pro fit small service electricians; ServiceTitan often feels like an HVAC cousin; construction-heavy shops live in bid tools and will tell you field-service software is a toy. Facebook bans first-comment links. Mike Holt will ignore a landing page. Never answer a DIY wiring photo with your product. Paste your URL into PainHuntr, find electrical-company owners asking, comparing Jobber to a bid tool, or raging about photos and signatures, then reply from the inbox like a PM — not a SaaS launch post.

Frequently asked questions

Is this for homeowners who need an electrician?

No. That search is Google, Angi, and the IBEW referral line. This page is where vendors find electrician-customers: owners of electrical companies who buy dispatch, estimating, and invoicing. If a breaker is tripping, call an electrician. If you sell to the company that owns the vans, stay here.

How are electricians different from plumbers or HVAC as software buyers?

Service electricians look similar on Jobber or Housecall Pro, but the artifacts are panel photos, torque notes, and change-orders, not water-heater memberships or filter clubs. Construction-heavy electricians often reject field-service tools for bid/PM software. HVAC adopts ServiceTitan earlier. Confirm service vs new work before you pitch.

Where should I watch competitor frustration?

Jobber and Housecall Pro 1-star reviews that mention electrical or photos, Mike Holt business threads, Facebook electrical contractor groups, and YouTube comments on contractor-owner videos. Search change-order, panel photo, Accubid, and helper permissions. Skip DIY outlet threads.

Can I pitch in r/electricians?

Only on a clear company-ops question, with disclosure, and without a URL on the first reply. Most of the sub is trade practice and DIY. Mike Holt and Facebook owner groups convert better. If the poster is asking whether a photo of a panel is up to code, you are not in a software conversation.

What do I paste into PainHuntr?

Your product URL plus Jobber and Housecall Pro, or the bid tool you replace. PainHuntr should surface electrical-company owners asking for that job, comparing platforms, and frustrated about photos, GCs, or dispatch — not homeowners saying 'electrician.' Tune alerts to kill consumer threads.

Related audiences

Reading 1,000 threads a month doesn't scale. PainHuntr does.

Paste your product URL. PainHuntr finds the conversations where electricians ask, compare, and complain on Reddit, X, Hacker News, YouTube, and review sites — then helps you reply, track what worked, and do it again.

Join the waitlist to get early access and help shape the product.